It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training. Download pdf social networking free text book pdf free. Editions of public relations for dummies by eric yaverbaum. May 12, 2006 buy public relations for dummies, 2nd edition 2nd by yaverbaum, eric isbn. Katherine hepburn once said she doesnt mind what the newspapers say about her as long as its true.
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